Forging stronger connections through research and testing.
What We Do
Our focus is UX research. We help you define the user experience and refine your product or service to connect with your target audience.
Why UX?
In our complex and demanding world, people want products and services that simply work well. And more often than not, the answers to “what works well?” come from the users themselves.
User experience (UX) design helps teams discover how users think and behave. Those insights guide their decisions for how they want users to interact with their product. It’s a process: they ask users to interact with the product as it’s being developed so that they can learn what’s working and what isn’t.
UX provides a deep connection to your customers, inviting them to become key voices in the development of products and services that can improve their lives.
Our Philosophy
We use an ego-neutral team approach that shows both respect and active curiosity for the user by acknowledging their expertise and inviting their participation in the process.
“Doug continues to impress me with his thoroughness and creativity. He’s always looking for ways to dig just a little deeper to get the information the clients need to build the best application or site.”
- Ken Joldersma, Senior User Experience Designer at CAS