https://www.forwardux.us/home daily 1.0 2021-07-06 https://static1.squarespace.com/static/5ef26985d20d236dfc2ad47e/t/5f2afc6e5dac6b516be7e140/1633017007137/FWDUX-Illo-1.png Home - What We Do Our focus is UX research. We help you define the user experience and refine your product or service to connect with your target audience. https://static1.squarespace.com/static/5ef26985d20d236dfc2ad47e/t/5f6f734e080c5d3cdc8bd00c/1601139549569/FWD-Why-UX.png Home https://static1.squarespace.com/static/5ef26985d20d236dfc2ad47e/t/5f3e969d431bd423cec33af7/1625594039284/FWD-Compassion.png Home - Our Philosophy We use an ego-neutral team approach that shows both respect and active curiosity for the user by acknowledging their expertise and inviting their participation in the process. https://www.forwardux.us/about daily 0.75 2021-09-30 https://static1.squarespace.com/static/5ef26985d20d236dfc2ad47e/t/614dde6f574e1829b10feccf/1632493213354/FORWARD-UX-Portrait-New.jpg About https://static1.squarespace.com/static/5ef26985d20d236dfc2ad47e/t/60df86ea6f893a26a82377c1/1603995920403/EA_Logo_HorizontalMonoline_BLACK-web.png About https://static1.squarespace.com/static/5ef26985d20d236dfc2ad47e/t/60df86ea6f893a26a82377ca/1604155905559/FWD-client-logo-Spring-Windows.png About https://static1.squarespace.com/static/5ef26985d20d236dfc2ad47e/t/60df86ea6f893a26a82377bb/1603998368879/FWD-client-logo-amfam.png About https://static1.squarespace.com/static/5ef26985d20d236dfc2ad47e/t/60df86ea6f893a26a82377be/1603998427029/FWD-client-logo-Discover.png About https://static1.squarespace.com/static/5ef26985d20d236dfc2ad47e/t/60df86ea6f893a26a82377c4/1603998397164/FWD-client-logo-zywave.png About https://static1.squarespace.com/static/5ef26985d20d236dfc2ad47e/t/60df86ea6f893a26a82377c7/1603995970389/CDW_Logo_Horizontal-Black_large.png About https://www.forwardux.us/services daily 0.75 2021-07-06 https://static1.squarespace.com/static/5ef26985d20d236dfc2ad47e/t/60df86dfef38e66d2474eec1/1601145586594/FWDUX-Illo-1-Large2.jpg Services - Usability Testing Usability testing drives product design and development by answering the question: “Does the thing we’ve designed solve the problem?” Our testing helps us identify and focus on the contact points between people and product. We ask people to use your product in a structured way, observing not only what they do, but also what they say. After we analyze this data, we present actionable findings, complete with the voice of the customer. We offer individualized in-person testing in addition to remote testing for users around the world. https://static1.squarespace.com/static/5ef26985d20d236dfc2ad47e/t/60df86dfef38e66d2474eec4/1597937680962/FWD-Interviews.png Services - User Interviews User interviews give us key insights. “Who are our users and what are they trying to do? What are their problems? What needs do they have? What are their skills and motivations?” User interviews show us what’s happening in the real world. This type of research is most effective when done before product development (or a new phase of development) has begun. The most effective form of the user interview is field research, where we observe and engage with people in a live workplace setting. https://static1.squarespace.com/static/5ef26985d20d236dfc2ad47e/t/60df86dfef38e66d2474eec7/1601145277707/FWD-Expert.png Services - Usability Expert Reviews In an expert review, highly experienced evaluators examine the interface and judge how well it aligns with recognized usability principles. The review is an efficient way to find usability bloopers, and is especially potent when conducted after early-stage user interviews. https://www.forwardux.us/philosophy daily 0.75 2021-09-24 https://static1.squarespace.com/static/5ef26985d20d236dfc2ad47e/t/614de18c97ab30283710bf53/1632493978306/FWD-flags-smaller-2.jpg Philosophy https://static1.squarespace.com/static/5ef26985d20d236dfc2ad47e/t/60df86f4fe5d330067147aef/1604164900371/FWD-Dream-Cloud.jpg Philosophy - UX brings our dreams to life. And in the process, we form connections with those around us. https://www.forwardux.us/contact daily 0.75 2021-10-01 https://static1.squarespace.com/static/5ef26985d20d236dfc2ad47e/t/60df8701ea32ad444bbd1e1a/1596649806495/FWDUX-Illo-1-Large2.jpg Contact - Get in Touch doug@forwardux.us (608) 692-9424 815 Vineyard Ct Cambridge, WI 53523 LinkedIn